ADCQ Annual Report 200708
Community Relations
Overview
Community relations work incorporates training development and delivery, project management, publications, community
engagement,Aboriginal and Torres Strait Islander outreach and website development and maintenance.
Highlights for 2007-08 included
- delivery of 295 training sessions
- development of new resources
- production of a promotional CD-ROM for Fairness - Everyone's Business
- sale of more than 70 copies of the training package Fairness - Everyone's Business CD-ROM
- expansion of specific client groups
- upgrade of library resources for more effective research
Marketing
This year, the Commission introduced a range of marketing and advertising strategies to increase awareness of our work.
These include:
- development of an advertising campaign involving four designs for use in community newspapers and other publications
- production of a series of four rights cards for young people, Muslim communities, lgbti (lesbian, gay, bi-sexual,
transgender and intersex) communities, and Aboriginal and Torres Strait Islander communities
- development of a range of community announcements for Aboriginal radio
- production of freestanding banners and A-frames for use in indoor and outdoor functions
- production of fridge magnets and stickers
- production of a vodcast presentation on a hospitality website
- production of two new posters, one a simplified version of the United Nations Declaration of Human Rights, and the other for Aboriginal and Torres Strait Islander communities
- advertisements placed in a range of publications including Queensland Pride, Rockhampton Bulletin
, Townsville Bulletin, Kid Streetsmart and Outrageous.
- development of two specific brochures for Aboriginal and Torres Strait Islander communities
- production of a series of cartoons.
Fairness - Everyone's Business
This is a 'ready to go' training product on discrimination law. It comprises
- powerpoint slides
- trainer's notes
- visual scenarios
- case law
- handouts
- activities
- tips for trainers
- sections of the Act
- glossary of terms
The package has been designed for the inhouse trainer, but can be accompanied by a full day's training for those who
wish to use it.
As part of the marketing strategy, a promotional CD-ROM was also produced and sent to potential purchasers.
To date, more than 70 copies of the product have been sold, and more than 30 individual trainers have attended the
familiarisation session with the Commission. Development of this product, the first of its kind in Australia, has proven to be a strategic and timely response to training demand.
Specific client groups
As a result of both targeted and ongoing general training, opportunities are becoming available to work with
specialised groups.
Over this fi nancial year, three distinct client pools have emerged - the purchasers of Fairness -
Everyone's Business, community organisations, and Contact Officers.
Because of increasing demand from community organisations for training in discrimination law, extra sessions have
been scheduled. All have been fully booked, and we now have more than 100 individual organisations which have
undertaken training with us over the last year.
Contact Officer training has been part of our core business for many years, and we are 'growing' an
ever-increasing pool of trained Contact Officers who may benefit from further training or networking opportunities.
Purchasers of Fairness - Everyone's Business now form a large pool of potential clients. Currently, we are undertaking a survey of users and a review, update and expansion of the materials.
In the coming year, we intend to focus on these three groups with a view to providing further training or
support.
Community engagement
Our engagement with community agencies and involvement in events is on the increase.
This year, we participated in the following:
- NAIDOC week (information stalls in each region, flag raising ceremony)
- International Women's Day (several speeches, information stall, attendance at breakfast)
- Pride month (several speeches, information stall at Fair Day, information session for employers on
lgbti-friendly workplaces,)
- International Human Rights Day events (launch of rights card for Muslim communities, Living Books event)
- Ethnic Communities Council of Queensland/ Queensland Police Service Soccer Cup (information stall, sponsorship
and presentation of runner-up trophy)
- Orientation weeks at tertiary institutions (information stalls)
In addition, on more than 150 occasions, staff visited community agencies, attended graduations, launches, awards presentations, festivals and open days, participated in international days and conducted liaison sessions within
specific communities.
Almost half of these networking functions (about 65) involved Aboriginal and Torres Strait Islander communities,
but others included multicultural communities, disability agencies, employment organisations and local community
groups.
Advisory Committees
The Commission continues to provide support for its fi ve advisory committees, the membership of which is largely drawn from the community. The committees: lgbti (lesbian, gay, bi-sexual, transgender and intersex) disability,
advocates, unions and youth, meet twice a year with the Commissioner to exchange views and to keep each other up to
date on current issues. This year, the Committees have participated in a number of consultations and reviews
initiated by the newly elected federal government. The committees continue to provide 'grass-roots' contact and
engagement with communities in a way that nothing else can.
Aboriginal & Torres Strait Islander Unit
Photo caption: Members of the Aboriginal and Torres Strait Islander Unit
The Unit has focussed on two main issues this year; maintaining contact within Aboriginal and Torres Strait
Islander communities, and finalising the development of the Tracking Your
Rights training and information package.
As mentioned above, visits were made to 65 agencies throughout Queensland, during 2007-08. Organisations included
community legal services, housing providers, schools and tertiary institutions, youth services and health agencies.
One of the most important trips was to Palm Island, where staff met with Council, the justice group and
separately with men's and women's agencies.
A great deal of effort has gone into finalising the Tracking Your Rights package. By June 2008, the
training component had been completed and delivered in a number of agencies, while the information sheets are well
on the way, and should be up on the website early in the next financial year.
Staff also developed a range of scenarios for broadcast on 4AAA, an Indigenous radio station based in Brisbane.
The scripts were recorded and aired for a month to a wide Aboriginal and Torres Strait Islander audience.
Other highlights for the Unit included:
- attendance at the National Conciliators/Educators/Legal Officers Conference, Hobart (involving all human rights
agencies in Australia)
- involvement in the Reconciliation Project with a multicultural organisation
- participation in the Northside Negotiation Table: a partnership comprising the Anti-Discrimination
Commission, the Aboriginal and Torres Strait Islander Policy Unit and the Residential Tenancy Authority, on
discrimination issues in the private rental market
- participation in a broad range of functions and events for NAIDOC Week, throughout Queensland
- development of two specific brochures and one specific poster for Aboriginal and Torres Strait Islander
communities.
Library resources and website
During 2007-08, library software was upgraded to provide online access through the Commission intranet to
catalogues, decisions, non-print resources and online subscriptions. As a result, we now enjoy a more effi cient use
of resources and can engage in better quality research.
Website
The Commission's website provides basic information in 24 community languages. Session numbers continue to
increase.
Website visits 2007-08
| Website visits 2007-08 |
July |
6 003 |
August |
28 186 |
September |
17 668 |
October |
24 310 |
November |
23 032 |
December |
19 106 |
January |
22 116 |
February |
24 632 |
March |
25 618 |
April |
28984 |
May |
28 030 |
June |
17 014 |
TOTAL |
264 699 |
The Commission's website provides basic information in 24 community languages.
Community language sessions 2007-08
| Community language website statistics 2007-08 |
Arabic |
1 019 |
Creole |
976 |
Indonesian |
953 |
Farsi |
921 |
Bosnain |
901 |
Spanish |
890 |
Russian |
874 |
Tagalog |
864 |
Italian |
863 |
Polish |
861 |
French |
857 |
Croatian |
820 |
Vietnamese |
789 |
Chinese |
751 |
Albanian |
744 |
Somali |
733 |
Samoan |
708 |
Japanese |
703 |
Serbian |
697 |
Cook Islands |
675 |
Amharic |
635 |
Swahili |
603 |
Dinka |
578 |
Khmer |
515 |
TOTAL |
18 930 |
Back to Table of Contents for 2007-2008 ADCQ Annual Report